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Retour sur investissement marketing : votre marketing est-il rentable?

Author: Robert Shaw; David Merrick; Sébastien Marty; Monique Sperry
Publisher: [Paris] : Village mondial, impr. 2005
Series: Marketing
Edition/Format:   Print book : FrenchView all editions and formats
Database:WorldCat
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Genre/Form: manuel
Document Type: Book
All Authors / Contributors: Robert Shaw; David Merrick; Sébastien Marty; Monique Sperry
ISBN: 2744061735 9782744061738
OCLC Number: 470355781
Notes: La couv. porte en plus : "mesurer et rentabiliser ses opérations marketing."
Bibliogr. p. 539-548. Index.
Description: 1 vol. (XV-559 p) : ill. ; 24 cm.
Series Title: Marketing
Other Titles: Marketing payback.
Responsibility: Robert Shaw, David Merrick ; traduit de l'anglais (Grande-Bretagne) par Sébastien Marty et Monique Sperry.
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