Find a copy in the library
Finding libraries that hold this item...
|All Authors / Contributors:||
|Description:||xvii, 319 p. : col. ill. ; 25 cm.|
|Contents:||Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics|
"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social