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Return on engagement : content, strategy, and design techniques for digital marketing

Author: Tim Frick
Publisher: Amsterdam ; Boston : Focal Press/Elsevier, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Helps you to achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content.  Read more...

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Document Type: Book
All Authors / Contributors: Tim Frick
ISBN: 9780240812830 0240812832
OCLC Number: 528397530
Description: xvii, 319 pages : color illustrations ; 25 cm
Contents: Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics
Responsibility: Tim Frick.

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"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social Read more...

 
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