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|Description:||xvii, 319 pages : color illustrations ; 25 cm|
|Contents:||Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics|
"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social