Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Tim Frick |
| ISBN: | 9780240812830 0240812832 |
| OCLC Number: | 528397530 |
| Description: | xvii, 319 p. : col. ill. ; 25 cm. |
| Contents: | Introduction; The Marketing Strategy; The Technology Strategy; CMS Overview; CMS Hands-On Case Study; Blog Overview; RSS; Hands-On Blogging Case Study; Social Media Overview; Social Media Optimization; The Online Video Explosion; Creating Great Quality Video; e-mail Marketing; Mobile Content; Mobile Case Study; SEO; Alerts and Analytics |
| Responsibility: | Tim Frick. |
Reviews
Editorial reviews
Publisher Synopsis
"Functioning as a classic "learning" textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social media. The book features easy upper left and right navigation, lots of intuitive icons, and plenty of clear screenshots from the internet. Good headlines and lots of bullet points reinforce model effective internet writing techniques."--BellaOnline.com Read more...
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Return on engagement : content, strategy, and design techniques for digital marketing".
All user tags (2)
View most popular tags as: tag list
| tag cloud
View most popular tags as:
tag list
| tag cloud
- content strategy (by 1 person)
- web design (by 1 person)
- 1 items are tagged withcontent strategy
- 1 items are tagged withweb design
Similar Items
Related Subjects:(2)
User lists with this item (1)
- Things to Check Out(294 items)
by Wyqued updated 2011-06-01
