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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing

Author: Mark Schaefer
Publisher: New York : McGraw-Hill, ©2012.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
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Document Type: Book
All Authors / Contributors: Mark Schaefer
ISBN: 9780071791090 0071791094
OCLC Number: 768172584
Description: xviii, 215 p. ; 24 cm.
Contents: Introduction --
The rise of the citizen influencer --
Igniting epidemics --
The roots influence --
Social proof and reciprocity --
The seventh weapon --
Personal influence : the marketer's holy grail --
Klout and the evolution of social influence --
Controversy and turmoil --
The business benefits of social influence --
How to increase your Klout score --
The future of social scoring --
Conclusion social influence : a personal view --
Appendices --
Acknowledgements.
Responsibility: Mark Schaefer.

Abstract:

Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This title shows you how to  Read more...

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"This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer demonstrates that the world of social media has enormous Read more...

 
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