skip to content
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing Preview this item
ClosePreview this item
Checking...

Return on influence : the revolutionary power of Klout, social scoring, and influence marketing

Author: Mark Schaefer
Publisher: New York : McGraw-Hill, ©2012.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Mark Schaefer
ISBN: 9780071791090 0071791094
OCLC Number: 768172584
Description: xviii, 215 pages ; 24 cm
Contents: Foreword: Influence in the digital age / Lee Rainie --
Introduction --
The rise of the citizen influencer --
Igniting epidemics --
The new rules of online influence --
Social proof and reciprocity --
Content : the seventh weapon --
Personal influence : the marketer's holy grail --
Klout and the evolution of social influence marketing --
Controversy and turmoil --
The business benefits of social influence --
How to increase your Klout score --
The future of social scoring --
Social influence : a personal view --
Appendixes --
Acknowledgments.
Other Titles: ROI, return on influence
Return on influence, ROI
Responsibility: Mark Schaefer.

Abstract:

Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This title shows you how to  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer demonstrates that the world of social media has enormous Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(7)

User lists with this item (8)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/768172584>
library:oclcnum"768172584"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/768172584>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description"Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals."@en
schema:description"Foreword: Influence in the digital age / Lee Rainie -- Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view -- Appendixes -- Acknowledgments."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1106859579>
schema:inLanguage"en"
schema:name"ROI, return on influence"@en
schema:name"Return on influence, ROI"@en
schema:name"Return on influence : the revolutionary power of Klout, social scoring, and influence marketing"@en
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.