详细书目
| 文件类型: | 书 |
|---|---|
| 所有的著者/提供者: |
John M T Balmer; Stephen A Greyser |
| ISBN: | 041528421X 9780415284219 0415284201 9780415284202 9780203422786 0203422783 |
| OCLC号码: | 51905614 |
| 描述: | xviii, 365 p. : ill. ; 25 cm. |
| 内容: | Prologue: New Insights / John M. T. Balmer and Stephen A. Greyser -- Managing the Multiple Identities of the Corporation / John M. T. Balmer and Stephen A. Greyser -- Corporate Identity: the Myth and the Reality / Wally Olins -- Make the Most of your Corporate Identity / Walter Margulies -- Organizational Identity / Stuart Albert and David Whetten -- The Effect of Organizational Structure on Corporate Identity Mangement / Helen Stuart -- Corporate Identity and Corporate Communications: Creating a Competitive Advantage / John M. T. Balmer and Edmund R. Gray -- Corporate Void / David Bernstein -- The Management of Corporate Communication / Cees B. M. Van Riel e -- Sharper Focus for the Corporate Image / Pierre Martineau -- Image and Substance: From Symbolic to Behavioral Relationships / James Grunig -- The Reputational Landscape / Charles J. Fombrun and Cees B. M. Van Riel -- Advancing and Enhancing Corporate Reputation / Stephen A. Greyser -- Brand Building in the 1990s / Stephen King -- The Impact of Corporate Marketing on a Company's Brand Extensions / evin Lane Keller and David A. Aaker -- The Three Virtues and Seven Deadly Sins of Corporate Brand Management / John M. T. Balmer -- Bank One -- "The Uncommon Partnership" / Peter L. Phillips and Stephen A. Greyser -- Epilogue: Beyond the Age of Innocence / John M. T. Balmer and Stephen A. Greyser. |
| 责任: | selected and interpreted by John M.T. Balmer and Stephen A. Greyser. |
| 更多信息: |
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添加标签 目的是为 "Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology".
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