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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/51905614 Title: Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology Author: John M T Balmer; Stephen A Greyser Publisher: London ; New York : Routledge, 2003. ISBN/ISSN: 041528421X 9780415284219 0415284201 9780415284202 9780203422786 0203422783 OCLC:51905614

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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

Author:	John M T Balmer; Stephen A Greyser
Publisher:	London ; New York : Routledge, 2003.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	John M T Balmer; Stephen A Greyser Find more information about:
ISBN:	041528421X 9780415284219 0415284201 9780415284202 9780203422786 0203422783
OCLC Number:	51905614
Description:	xviii, 365 p. : ill. ; 25 cm.
Contents:	Prologue: New Insights / John M. T. Balmer and Stephen A. Greyser -- Managing the Multiple Identities of the Corporation / John M. T. Balmer and Stephen A. Greyser -- Corporate Identity: the Myth and the Reality / Wally Olins -- Make the Most of your Corporate Identity / Walter Margulies -- Organizational Identity / Stuart Albert and David Whetten -- The Effect of Organizational Structure on Corporate Identity Mangement / Helen Stuart -- Corporate Identity and Corporate Communications: Creating a Competitive Advantage / John M. T. Balmer and Edmund R. Gray -- Corporate Void / David Bernstein -- The Management of Corporate Communication / Cees B. M. Van Riel e -- Sharper Focus for the Corporate Image / Pierre Martineau -- Image and Substance: From Symbolic to Behavioral Relationships / James Grunig -- The Reputational Landscape / Charles J. Fombrun and Cees B. M. Van Riel -- Advancing and Enhancing Corporate Reputation / Stephen A. Greyser -- Brand Building in the 1990s / Stephen King -- The Impact of Corporate Marketing on a Company's Brand Extensions / evin Lane Keller and David A. Aaker -- The Three Virtues and Seven Deadly Sins of Corporate Brand Management / John M. T. Balmer -- Bank One -- "The Uncommon Partnership" / Peter L. Phillips and Stephen A. Greyser -- Epilogue: Beyond the Age of Innocence / John M. T. Balmer and Stephen A. Greyser.
Responsibility:	selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
More information:	Publisher description

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