skip to content
Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corporate-level marketing
ClosePreview this item

Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corporate-level marketing

Author: John M T Balmer; Stephen A Greyser
Publisher: London : Routledge, 2003.
Edition/Format:   Book : English
Rating:

(not yet rated) 0 with reviews - Be the first.

 

Find a copy in the library

Retrieving... Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: John M T Balmer; Stephen A Greyser
ISBN: 0415284201 9780415284202 041528421X 9780415284219
OCLC Number: 768654989
Notes: Med litteraturhenvisninger.
Eks. 3: 2. printing, eks. 1: 3. printing 2005.
Eks. 4: 4. printing, 2005.
Description: 365 s.
Contents: Section 1 Historical overview, editors' introduction: corporate identity and the advent of corporate marketing, J.M.T. Balmer, ("Journal of Marketing Management", volume 4, pp 963-996, 1998). Section 2 Corporate identity in context, editors' introduction: make the most of your corporate identity, W.P. Margulies ("Harvard Business Review", July-August, pp 66-74, 1977); corporate identity --
the myth and the reality, W. Olins ("Royal Society of Arts Journal", March 1979); the effect on organizational structure on corporate identity management, H. Stuart ("Corporate Reputation Review", volume 2, number 2, pp 151-164, 1999); the multiple identities of the corporation J.M.T. Balmer, S.A. Greyser, forthcoming (2002). Section 3 Organisational identity and organisational image, editors' introduction: organisational identity, S. Albert, D. Whetten (L.C. Cummings and B.M. Straw (Eds), "Research in Organizational Behaviour" volume 7, JAI Press, Greenwich, Connecticut, pp 263-295, 1999). (Part contents).
Responsibility: edited by John M.T. Balmer and Stephen A. Greyser.

Reviews

User-contributed reviews
Retrieving weRead reviews...
Retrieving GoodReads reviews...
Retrieving Amazon reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.