Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
John M T Balmer; Stephen A Greyser |
| ISBN: | 0415284201 9780415284202 041528421X 9780415284219 |
| OCLC Number: | 768654989 |
| Notes: | Med litteraturhenvisninger. Eks. 3: 2. printing, eks. 1: 3. printing 2005. Eks. 4: 4. printing, 2005. |
| Description: | 365 s. |
| Contents: | Section 1 Historical overview, editors' introduction: corporate identity and the advent of corporate marketing, J.M.T. Balmer, ("Journal of Marketing Management", volume 4, pp 963-996, 1998). Section 2 Corporate identity in context, editors' introduction: make the most of your corporate identity, W.P. Margulies ("Harvard Business Review", July-August, pp 66-74, 1977); corporate identity -- the myth and the reality, W. Olins ("Royal Society of Arts Journal", March 1979); the effect on organizational structure on corporate identity management, H. Stuart ("Corporate Reputation Review", volume 2, number 2, pp 151-164, 1999); the multiple identities of the corporation J.M.T. Balmer, S.A. Greyser, forthcoming (2002). Section 3 Organisational identity and organisational image, editors' introduction: organisational identity, S. Albert, D. Whetten (L.C. Cummings and B.M. Straw (Eds), "Research in Organizational Behaviour" volume 7, JAI Press, Greenwich, Connecticut, pp 263-295, 1999). (Part contents). |
| Responsibility: | edited by John M.T. Balmer and Stephen A. Greyser. |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Revealing the corporation : perspectives on identity, image, reputation, corporate branding and corporate-level marketing".
Be the first.
