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Revenue disruption : game-changing sales and marketing strategies to accelerate growth

Author: Phil Fernandez
Publisher: Hoboken, N.J. : Wiley, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate  Read more...

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Document Type: Book
All Authors / Contributors: Phil Fernandez
ISBN: 9781118299296 1118299299 9781118331897 1118331893 9781118334126 1118334124 9781118335246 1118335244
OCLC Number: 767564634
Description: xv, 224 pages : illustrations ; 24 cm
Contents: It's the buyer, stupid --
The selling cry of the lonely hunter --
Before and after mad men : a brief history of marketing --
Demand generation emerges.
Responsibility: Phil Fernandez.

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a fresh perspective on how businesses look at the roles of sales and marketing, and offers a blueprint to drive growth by aligning both around the revenue cycle he frames a compelling argument for Read more...

 
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