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Revenue disruption : game changing sales and marketing strategies to accelerate growth

Author: Phil Fernandez
Publisher: Hoboken, N.J. : Wiley, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fernandez, Phil, 1960-
Revenue disruption.
Hoboken, N.J. : Wiley, ©2012
(DLC) 2012005809
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Phil Fernandez
ISBN: 9781118331897 1118331893 9781118334126 1118334124 9781118335246 1118335244
OCLC Number: 778636834
Description: 1 online resource
Contents: It's the buyer, stupid --
The selling cry of the lonely hunter --
Before and after mad men : a brief history of marketing --
Demand generation emerges.
Responsibility: Phil Fernandez.

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Discover Your Training Style Strengths and Build Your Skills with Online Tools, Videos, and More "A superb book that gives learning and development professionals in every industry an automatic  Read more...

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a fresh perspective on how businesses look at the roles of sales and marketing, and offers a blueprint to drive growth by aligning both around the revenue cycle he frames a compelling argument for Read more...

 
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