skip to content
Review of marketing research. Vol. 2 Preview this item
ClosePreview this item
Checking...

Review of marketing research. Vol. 2

Author: Naresh K Malhotra
Publisher: Armonk, N.Y. : M.E. Sharpe, 2006.
Series: Review of marketing research.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Annotation
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Naresh K Malhotra
ISBN: 0765621223 9780765621221
OCLC Number: 560437522
Description: 1 online resource (xii, 240 pages) : illustrations.
Contents: Review of Marketing Research: Some Reflections, Naresh K. Malhotra; 1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation, Richard P. Bagozzi; 2. Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior, Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park; 3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation, Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar; 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process, Gina L. Miller, Naresh K. Malhotra, and Tracey M. King; 5. Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations: A Propositional Inventory, Shun Yin Lam and A. Parasuraman; 6. The Metrics Imperative: Making Marketing Matter, Donald R. Lehmann; 7. Multi-Level, Hierarchical Linear Models and Marketing: This Is Not Your Advisor's OLS Model, James L. Oakley, Dawn Iacobucci, and Adam Duhachek; About the Editor and Contributors; Index.
Series Title: Review of marketing research.
Responsibility: Naresh K. Malhotra, editor.

Abstract:

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/560437522> # Review of marketing research. Vol. 2
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "560437522" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3372339982#Place/armonk_n_y> ; # Armonk, N.Y.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
    schema:about <http://dewey.info/class/658.8/e22/> ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/180684> ; # Naresh K. Malhotra
    schema:datePublished "2006" ;
    schema:description "Annotation"@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3372339982> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3372339982#Series/review_of_marketing_research> ; # Review of marketing research.
    schema:isPartOf <http://worldcat.org/issn/1548-6435> ; # Review of marketing research,
    schema:name "Review of marketing research. Vol. 2"@en ;
    schema:productID "560437522" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/560437522#PublicationEvent/armonk_n_y_m_e_sharpe_2006> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/3372339982#Agent/m_e_sharpe> ; # M.E. Sharpe
    schema:url <http://ebookcentral.proquest.com/lib/warw/detail.action?docID=302483> ;
    schema:url <http://site.ebrary.com/id/10178123> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=302483> ;
    schema:workExample <http://worldcat.org/isbn/9780765621221> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/560437522> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3372339982#Series/review_of_marketing_research> # Review of marketing research.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/560437522> ; # Review of marketing research. Vol. 2
    schema:name "Review of marketing research." ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
    schema:name "Marketing research"@en ;
    .

<http://viaf.org/viaf/180684> # Naresh K. Malhotra
    a schema:Person ;
    schema:familyName "Malhotra" ;
    schema:givenName "Naresh K." ;
    schema:name "Naresh K. Malhotra" ;
    .

<http://worldcat.org/isbn/9780765621221>
    a schema:ProductModel ;
    schema:isbn "0765621223" ;
    schema:isbn "9780765621221" ;
    .

<http://worldcat.org/issn/1548-6435> # Review of marketing research,
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/560437522> ; # Review of marketing research. Vol. 2
    schema:issn "1548-6435" ;
    schema:name "Review of marketing research," ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.