skip to content
Review of marketing research. Vol. 2 Preview this item
ClosePreview this item

Review of marketing research. Vol. 2

Author: Naresh K Malhotra
Publisher: Armonk, N.Y. : M.E. Sharpe, 2006.
Series: Review of marketing research.
Edition/Format:   eBook : Document : EnglishView all editions and formats

(not yet rated) 0 with reviews - Be the first.

More like this


Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Naresh K Malhotra
ISBN: 0765621223 9780765621221
OCLC Number: 560437522
Description: 1 online resource (xii, 240 pages) : illustrations.
Contents: Review of Marketing Research: Some Reflections, Naresh K. Malhotra; 1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation, Richard P. Bagozzi; 2. Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior, Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park; 3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation, Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar; 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process, Gina L. Miller, Naresh K. Malhotra, and Tracey M. King; 5. Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations: A Propositional Inventory, Shun Yin Lam and A. Parasuraman; 6. The Metrics Imperative: Making Marketing Matter, Donald R. Lehmann; 7. Multi-Level, Hierarchical Linear Models and Marketing: This Is Not Your Advisor's OLS Model, James L. Oakley, Dawn Iacobucci, and Adam Duhachek; About the Editor and Contributors; Index.
Series Title: Review of marketing research.
Responsibility: Naresh K. Malhotra, editor.


Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a  Read more...


User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data

Primary Entity

<> # Review of marketing research. Vol. 2
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "560437522" ;
    library:placeOfPublication <> ; # Armonk, N.Y.
    library:placeOfPublication <> ;
    schema:about <> ; # Marketing research
    schema:about <> ;
    schema:bookFormat schema:EBook ;
    schema:contributor <> ; # Naresh K. Malhotra
    schema:datePublished "2006" ;
    schema:description "Annotation"@en ;
    schema:exampleOfWork <> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <> ; # Review of marketing research.
    schema:isPartOf <> ; # Review of marketing research,
    schema:name "Review of marketing research. Vol. 2"@en ;
    schema:productID "560437522" ;
    schema:publication <> ;
    schema:publisher <> ; # M.E. Sharpe
    schema:url <> ;
    schema:url <> ;
    schema:url <> ;
    schema:workExample <> ;
    wdrs:describedby <> ;

Related Entities

<> # Review of marketing research.
    a bgn:PublicationSeries ;
    schema:hasPart <> ; # Review of marketing research. Vol. 2
    schema:name "Review of marketing research." ;

<> # Marketing research
    a schema:Intangible ;
    schema:name "Marketing research"@en ;

<> # Naresh K. Malhotra
    a schema:Person ;
    schema:familyName "Malhotra" ;
    schema:givenName "Naresh K." ;
    schema:name "Naresh K. Malhotra" ;

    a schema:ProductModel ;
    schema:isbn "0765621223" ;
    schema:isbn "9780765621221" ;

<> # Review of marketing research,
    a bgn:PublicationSeries ;
    schema:hasPart <> ; # Review of marketing research. Vol. 2
    schema:issn "1548-6435" ;
    schema:name "Review of marketing research," ;

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.