skip to content
Review of marketing research. Vol. 2 Preview this item
ClosePreview this item
Checking...

Review of marketing research. Vol. 2

Author: Naresh K Malhotra
Publisher: Armonk, New York : M.E. Sharpe, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Naresh K Malhotra
ISBN: 0765613050 9780765613059
OCLC Number: 62677941
Description: xi, 240 pages ; 26 cm
Contents: Review of marketing research: some reflections / Naresh K. Malhotra --
Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi --
Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park --
Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar --
Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King --
Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman --
The metrics imperative: making marketing matter / Donald R. Lehmann --
Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek --
About the editor and contributors --
Index.
Responsibility: Naresh K. Malhotra, editor.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/62677941> # Review of marketing research. Vol. 2
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "62677941" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3372339982#Place/armonk_new_york> ; # Armonk, New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://dewey.info/class/658.83/e22/> ;
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://viaf.org/viaf/180684> ; # Naresh K. Malhotra
   schema:datePublished "2006" ;
   schema:description "Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3372339982> ;
   schema:inLanguage "en" ;
   schema:name "Review of marketing research. Vol. 2"@en ;
   schema:productID "62677941" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/62677941#PublicationEvent/armonk_new_york_m_e_sharpe_2006> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/3372339982#Agent/m_e_sharpe> ; # M.E. Sharpe
   schema:workExample <http://worldcat.org/isbn/9780765613059> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/62677941> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3372339982#Place/armonk_new_york> # Armonk, New York
    a schema:Place ;
   schema:name "Armonk, New York" ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research"@en ;
    .

<http://viaf.org/viaf/180684> # Naresh K. Malhotra
    a schema:Person ;
   schema:familyName "Malhotra" ;
   schema:givenName "Naresh K." ;
   schema:name "Naresh K. Malhotra" ;
    .

<http://worldcat.org/isbn/9780765613059>
    a schema:ProductModel ;
   schema:isbn "0765613050" ;
   schema:isbn "9780765613059" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.