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Revitalizing the pharmaceutical business : innovative marketing approaches

Author: R B Smarta
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in  Read more...

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Additional Physical Format: Online version:
Smarta, R.B., 1944-
Revitalizing the pharmaceutical business.
New Delhi ; Thousand Oaks, Calif. : Response Books, 1999
(OCoLC)606560516
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: R B Smarta
ISBN: 0761993754 9780761993759 0761993762 9780761993766 8170368391 9788170368397 8170368405 9788170368403
OCLC Number: 41572603
Description: 294 pages : illustrations ; 23 cm
Contents: Innovation and StrategyNew Marketing ApproachesStrategic Marketing AssetsNurturing Marketing AssetsCreative CommunicationNew Avenues of Sales PromotionMarket Dynamism and Strategic DistributionPolicies and ProceduresGetting ResultsFinancial Implicatios of Marketing Operations
Responsibility: R.B. Smarta.
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