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Revolution at the checkout counter

Author: Stephen A Brown
Publisher: Cambridge, Mass. : Harvard University Press, 1997.
Series: Wertheim publications in industrial relations.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
The Universal Product Code (U.P.C.) is now so commonplace that few pause to notice or to ponder it. The small rectangle of black and white bars that embodies the U.P.C. adorns virtually every item we purchase in the supermarket, discount store, or shopping mall - and we take it for granted. Yet twenty-five years ago, the U.P.C. was no more than an idea shared by a small cadre of manufacturing and chain store
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Genre/Form: History
Additional Physical Format: Online version:
Brown, Stephen A. (Stephen Allen), 1938-
Revolution at the checkout counter.
Cambridge, Mass. : Harvard University Press, 1997
(OCoLC)654816686
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephen A Brown
ISBN: 0674767209 9780674767201
OCLC Number: 36485762
Description: xvii, 313 pages : illustrations ; 25 cm.
Contents: 1. The Ad Hoc Committee --
2. The Symbol Selection Subcommittee --
3. UGPIC --
4. Public Policy --
5. Distribution Codes, Inc. --
6. Symbol Technical Advisory Committee (STAC) --
7. UPCC --
On Its Own --
8. Electronic Data Interchange (EDI) --
9. Beyond Retail --
10. Coupons --
Quid Pro Quo? --
11. Spreading the Word --
12. Formal Challenges --
13. UCC --
A Broader Vision --
App. A. Giants of the Revolution --
App. B. The Board of Governors of Uniform Code Council, Inc. --
App. C. The U.P.C. Symbol.
Series Title: Wertheim publications in industrial relations.
Responsibility: Stephen A. Brown.

Abstract:

The Universal Product Code (U.P.C.) is now so commonplace that few pause to notice or to ponder it. The small rectangle of black and white bars that embodies the U.P.C. adorns virtually every item we purchase in the supermarket, discount store, or shopping mall - and we take it for granted. Yet twenty-five years ago, the U.P.C. was no more than an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen A. Brown, the legal counsel of those pioneering executives, traces the origin and development of the U.P.C.

The sheer success of the Code should make this account of interest to those who would understand the dynamic of technology and business. The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve.

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