by Joe Trippi Print book : Biography  |  1st ed
It's the message not the author   (2008-06-08)
Joe Trippi provides a glimpse into the presidential nomination process and gives the reader a solid tutorial on community building which is the best take-away from this book. Trippi's narrative form jumps from autobiographer, biographer of Howard Dean, to marketing consultant.
He is at his best as marketing consultant.
This book should be read primarily for the insights Trippi came across inadvertently during his tenure as campaign manager for Howard Dean in the 2004 United States presidential campaign.
Without setting out to do so, the Dean campaign created a strong, grassroots organization that propelled their candidate to the forefront of the media and raised a lot of money in a very short time. In the process the campaign, and Trippi, learned a lot about community building on the Web. Communities grow when given the opportunity to flourish and the Dean campaign provided the right environment for that to occur. Trippi merely looks back with near 20/20 perspective.
Was this review helpful to you?