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Rhetoric in popular culture

Author: Barry Brummett
Publisher: New York : St. Martin's Press, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Barry Brummett
ISBN: 0312065396 9780312065393
OCLC Number: 30831943
Description: xi, 243 pages ; 23 cm
Contents: Part I: Introduction to the Rhetorical Criticism of Popular Culture --
Chapter 1: Rhetoric and Popular Culture --
The Rhetoric of Everyday Life --
The Building Blocks of Culture: Signs --
The Building Blocks of Culture: Artifacts --
Definitions of Culture --
Characteristics of Cultures --
Summary of Review --
Looking Ahead --
Chapter 2: Rhetoric and the Rhetorical Tradition --
Definitions in General --
The Rhetorical Tradition: Ancient Greece --
Two Legacies from the Greek Rhetorical Tradition --
Definitions of Rhetoric after Plato --
Rhetoric in the Eighteenth Century --
New Theories (and New Realities) in the Twentieth Century --
Interrelated Twentieth-Century Changes --
The Texts of Popular Culture --
Summary and Review --
Looking Ahead --
Chapter 3: Rhetorical Methods in Critical Studies --
Texts as Sites of Struggle --
Three Characteristics of Critical Studies --
Finding a Text --
Defining a Context --
"Inside" the Text --
The Text in Context: Metonymy, Power, Judgment --
Summary and Review --
Looking Ahead --
Chapter 4: Varieties of Rhetorical Criticism --
An Introduction to Critical Perspectives --
Marxist Criticism --
Psychoanalytic and Feminist Criticism --
Dramatistic/Narrative Criticism --
Media-centered Criticism --
Culture-centered Criticism --
Summary and Review --
Looking Ahead --
Part II: Three Critical Studies --
Chapter 5: Paradoxes of Personalization: Race Relations in Milwaukee --
The Problem of Personalization --
The Scene and Focal Events --
Tragedy and Metonymy --
The Paradox of Identification --
The Paradox of Action: The Public and the Personal --
Some Solutions --
Stepping Back from the Critique --
Chapter 6: Twin Peeks: Using Theory in Two Analyses of Visual Pleasure / Barry Brummett and Margaret Carlisle Duncan --
The Basic Theory of Visual Pleasures: Voyeurism, Fetishism, Narcissism --
Three Dimensions of Media --
Analyzing Televised Sports --
Stepping Back from the Critique --
Beyond Visual Pleasures: Analyzing the Shopping Mall --
Stepping Back from the Critique --
Chapter 7: Afrocentrism and Do The Right Thing / Detine L. Bowers --
Racial Violence in New York --
The Afrocentric Rhetorical Condition: Structure and Resistance --
Afrocentric Orientations to Time and Improvisation --
Approaching Do the Right Thing: An Afrocentric Rhetorical Interpretation --
Conclusion --
Stepping Back from the Critique.
Responsibility: Barry Brummett.
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