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The rhetoric of soft power : public diplomacy in global contexts

Author: Craig Hayden
Publisher: Lanham, Md. : Lexington Books, ©2012.
Series: Lexington studies in political communication.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Craig Hayden
ISBN: 9780739142585 0739142585 9780739142608 0739142607 9780739142592 0739142593
OCLC Number: 748812984
Description: vii, 300 pages ; 24 cm.
Contents: Introduction --
Evaluating soft power: toward a comparative framework --
Japan: culture, pop culture, and the national brand --
Venezuela: Telesur and the artillery of ideas --
China: cultivating a global soft power --
United States of America: public diplomacy 2.0 and twenty-first century statecraft --
Conclusion.
Series Title: Lexington studies in political communication.
Responsibility: Craig Hayden.

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Hayden (American Univ.) offers a welcome, much-needed analysis of what has become one of the most discussed concepts in international relations--soft power. Joseph S. Nye's concept of soft power has Read more...

 
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