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Rhetorical and critical approaches to public relations

Author: Elizabeth L Toth; Robert L Heath
Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1992.
Series: Communication textbook series., Public relations.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Elizabeth L Toth; Robert L Heath
ISBN: 0805804706 9780805804706
OCLC Number: 23901813
Description: xvi, 330 p. ; 24 cm.
Contents: The case for pluralistic studies of public relations : rhetorical, critical, and systems perspectives / Elizabeth L. Toth --
The wrangle in the marketplace : a rhetorical perspective of public relations ; Critical perspectives on public relations / Robert L. Heath --
Toward the philosophy of public relations / Larissa A. Grunig --
Crisis management and the "paradigm case" / David M. Berg and Stephen Robb --
Perspectives on public relations history / Ron Pearson --
Public relations and public policy : the structuration of dominance in the information age / Oscar H. Gandy, Jr. --
The corporate person (re)presents itself / George Cheney --
Corporate communication and control / Charles Conrad --
The automic power industry and the NEW woman / George N.G. Dionisopoulos and Steven R. Goldzwig --
Trade associations : whose voice? whose vice? / James S. Measell --
Smoking OR health : incremental erosion as a public interest group strategy / Celeste Michelle Condit and Deirdre Miora Condit --
White knights, poker games, and the invasion of the carpetbaggers : interpreting the sale of a professional sports franchise / Nick Trujillo --
The environment and the oil company : a semiotic analysis of Chevron's "people do" commercials / W. Marc Porter --
"The decision is yours" campaign : Planned Parenthood's character-istic argument of moral virtue / Denise M. Bostdorff --
Visions of critical studies of public relations / Robert L. Heath.
Series Title: Communication textbook series., Public relations.
Responsibility: edited by Elizabeth L. Toth, Robert L. Heath.
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