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Rhetorik, ein internationales Jahrbuch. Band 27 : theatralische Rhetorik

Author: Manfred Beetz
Publisher: Tübingen : Niemeyer, 2008.
Edition/Format:   eBook : Document : German
Summary:
Rhetoric as a persuasive technique, school subject and social practice has determined our literary and social linguistic life since the 5th century BC. Its history is the history of the production of speech under changing social conditions. Rhetoric has managed to re-establish itself as an academic subject at German universities since the 1960s, and today, in our advanced media society, it plays an outstanding role  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rhetorik, ein internationales Jahrbuch. Band 27.
Tübingen : Niemeyer, 2008
(OCoLC)311069982
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Manfred Beetz
ISBN: 9783484605237 3484605235
OCLC Number: 430520984
Description: 1 online resource (viii, 180 pages)
Other Titles: Theatralische Rhetorik
Responsibility: herausgegeben von Manfred Beetz [and others].

Abstract:

Rhetoric as a persuasive technique, school subject and social practice has determined our literary and social linguistic life since the 5th century BC. Its history is the history of the production of speech under changing social conditions. Rhetoric has managed to re-establish itself as an academic subject at German universities since the 1960s, and today, in our advanced media society, it plays an outstanding role in advertising, sales and the social technology of management. - The Rhetoric Yearbook summarises rhetoric research in Germany and presents new publications in an extended review se.

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