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The rise of advertising in the United States : a history of innovation to 1960

Author: Edd Applegate
Publisher: Lanham : Scarecrow Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Applegate, Edd.
Rise of advertising in the United States.
Lanham : Scarecrow Press, 2012
(DLC) 2012018903
(OCoLC)774500495
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Edd Applegate
ISBN: 9780810884076 0810884070
OCLC Number: 838119553
Description: 1 online resource (xi, 198 pages)
Contents: Colonial America and advertising --
The first advertising agents in the United States --
P.T. Barnum and his influence on advertising --
Lydia Pinkham and her vegetable compound : the advertising of a patent medicine --
John Wanamaker and retail advertising --
Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising --
The rise of Procter & Gamble and the advertising of Ivory soap --
Elliott White Springs and the mid-twentieth-century advertising campaign for the Springs Cotton Mills --
Stanley B. Resor and the J. Walter Thompson Company : 1908-1961 --
The development of advertising education in the United States : a brief history.
Responsibility: Edd Applegate.

Abstract:

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first  Read more...

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Advertising is as American as apple pie, dating back to the 17th century and the arrival of the first printing presses in the American colonies, as Applegate (advertising and mass communications, Read more...

 
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