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The rise of Asian firms : strengths and strategies

Author: Tsang-sing Chan; Geng Cui; Academy of International Business. Southeast Asia Regional Conference
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
Series: AIB Southeast Asia series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tsang-sing Chan; Geng Cui; Academy of International Business. Southeast Asia Regional Conference
ISBN: 9781137407696 1137407697
OCLC Number: 881656031
Notes: "Includes selected papers presented at the AIBSEAR 2013 Conference"--Preface.
Description: xvii, 227 pages ; 23 cm.
Contents: Part I. Asian firms : environment, institutions and management --
Part II. Internationalization of Asian firms : perspectives and strategies.
Series Title: AIB Southeast Asia series.
Responsibility: edited by T.S. Chan, Shun Hing Chair Professor of Marketing, Department of Marketing and International Business, Lingnan University, Hong Kong and Geng Cui, Professor, Department of Marketing and International Business, Lingnan University, Hong Kong.

Abstract:

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the  Read more...

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