skip to content
Rise of rural consumers in developing countries : harvesting 3 billion aspirations Preview this item
ClosePreview this item
Checking...

Rise of rural consumers in developing countries : harvesting 3 billion aspirations

Author: Vijay Mahajan; Kathy Warbelow
Publisher: India : SAGE Publications India, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The first comprehensive review of the expanding rural consumer market opportunity in the developing countries.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Vijay Mahajan; Kathy Warbelow
ISBN: 9789386042323 9386042320
OCLC Number: 957303161
Description: xxv, 168 pages ; 25 cm
Contents: The rural consumer opportunity --
Planting the seeds of prosperity in the rural world --
The influence of religion in the emerging rural world --
Growing consumers in emerging rural markets --
Plowing new routes to rural markets --
Seeding innovation and prosperity through technology --
Harnessing innovation to solve social problems --
The end of the last mile.
Responsibility: by Vijay Mahajan with Kathy Warbelow.

Reviews

Editorial reviews

Publisher Synopsis

`A timely and powerful analysis of the opportunities that exist to help serve the aspirations and improve the livelihoods of nearly half the world's population.' -- Paul Polman, "Mahajan's deeply Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/957303161> # Rise of rural consumers in developing countries : harvesting 3 billion aspirations
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "957303161" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ii> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumers> ; # Consumers
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumption_economics_developing_countries> ; # Consumption (Economics)--Developing countries
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumers_developing_countries> ; # Consumers--Developing countries
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Place/developing_countries> ; # Developing countries.
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Topic/rural_population> ; # Rural population
   schema:about <http://dewey.info/class/339.47091724/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Topic/rural_population_developing_countries> ; # Rural population--Developing countries
   schema:about <http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumption_economics> ; # Consumption (Economics)
   schema:author <http://experiment.worldcat.org/entity/work/data/3818725194#Person/warbelow_kathy> ; # Kathy Warbelow
   schema:author <http://experiment.worldcat.org/entity/work/data/3818725194#Person/mahajan_vijay_1948> ; # Vijay Mahajan
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2016" ;
   schema:description "The rural consumer opportunity -- Planting the seeds of prosperity in the rural world -- The influence of religion in the emerging rural world -- Growing consumers in emerging rural markets -- Plowing new routes to rural markets -- Seeding innovation and prosperity through technology -- Harnessing innovation to solve social problems -- The end of the last mile."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3818725194> ;
   schema:inLanguage "en" ;
   schema:name "Rise of rural consumers in developing countries : harvesting 3 billion aspirations"@en ;
   schema:productID "957303161" ;
   schema:workExample <http://worldcat.org/isbn/9789386042323> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/957303161> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3818725194#Person/mahajan_vijay_1948> # Vijay Mahajan
    a schema:Person ;
   schema:birthDate "1948" ;
   schema:familyName "Mahajan" ;
   schema:givenName "Vijay" ;
   schema:name "Vijay Mahajan" ;
    .

<http://experiment.worldcat.org/entity/work/data/3818725194#Person/warbelow_kathy> # Kathy Warbelow
    a schema:Person ;
   schema:familyName "Warbelow" ;
   schema:givenName "Kathy" ;
   schema:name "Kathy Warbelow" ;
    .

<http://experiment.worldcat.org/entity/work/data/3818725194#Place/developing_countries> # Developing countries.
    a schema:Place ;
   schema:name "Developing countries." ;
    .

<http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumers_developing_countries> # Consumers--Developing countries
    a schema:Intangible ;
   schema:name "Consumers--Developing countries"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumption_economics> # Consumption (Economics)
    a schema:Intangible ;
   schema:name "Consumption (Economics)"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3818725194#Topic/consumption_economics_developing_countries> # Consumption (Economics)--Developing countries
    a schema:Intangible ;
   schema:name "Consumption (Economics)--Developing countries"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3818725194#Topic/rural_population_developing_countries> # Rural population--Developing countries
    a schema:Intangible ;
   schema:name "Rural population--Developing countries"@en ;
    .

<http://worldcat.org/isbn/9789386042323>
    a schema:ProductModel ;
   schema:isbn "9386042320" ;
   schema:isbn "9789386042323" ;
    .

<http://www.worldcat.org/title/-/oclc/957303161>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/957303161> ; # Rise of rural consumers in developing countries : harvesting 3 billion aspirations
   schema:dateModified "2017-09-02" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.