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|Additional Physical Format:||Online version:
Risk taking and information handling in consumer behavior.
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967
|All Authors / Contributors:||
Donald F Cox; Harvard University. Graduate School of Business Administration.
|Notes:||Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School.|
|Description:||xiii, 667 pages 22 cm|
|Responsibility:||Edited by Donald F. Cox.|