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Risk taking and information handling in consumer behavior.

Author: Donald F Cox; Harvard University. Graduate School of Business Administration.
Publisher: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Risk taking and information handling in consumer behavior.
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967
(OCoLC)580546092
Document Type: Book
All Authors / Contributors: Donald F Cox; Harvard University. Graduate School of Business Administration.
OCLC Number: 168851
Notes: Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School.
Description: xiii, 667 pages 22 cm
Responsibility: Edited by Donald F. Cox.

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