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Roadmap to entrepreneurial success : powerful strategies for building a high-profit business

Author: Robert W Price
Publisher: New York : American Management Association, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert W Price
ISBN: 0814471900 9780814471906 0814400000 9780814400005
OCLC Number: 316886081
Description: xi, 292 pages : illustrations ; 24 cm
Contents: Introduction: Creating Your Start-Up Strategy --
pt. I. Charting a Course in New Business Venturing Today --
1. Discussions of Entrepreneurship --
2. Discussions of the High-Tech Revolution --
3. Discussions of Risk Capital --
pt. II. Creating and Engineering Your Vision --
4. New Business Venture Opportunity and Analysis --
5. Crafting a Winning Business Strategy and Sustainable Competitive Advantage --
6. Starting with the Right People and Organization --
7. Gathering and Allocating Critical Capital Resources --
pt. III. Launching and Getting Traction --
8. Creating Your Market Entry Strategy --
9. Creating Your Marketing and Sales Strategies --
10. Managing the Rapidly Growing Venture.
Responsibility: Robert W. Price.
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