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Roar! Get heard in the sales and marketing jungle : a business fable

Author: Kevin Daum; Daniel A Turner
Publisher: Hoboken, N.J. : Wiley, ©2010.
Edition/Format:   eBook : Document : Fiction : EnglishView all editions and formats
Summary:
Don't just get your message out. ROAR it out!. In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that  Read more...
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Genre/Form: Electronic books
Fiction
Additional Physical Format: Print version:
Daum, Kevin.
Roar! Get heard in the sales and marketing jungle.
Hoboken, N.J. : Wiley, ©2010
(OCoLC)460050563
Material Type: Document, Fiction, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin Daum; Daniel A Turner
ISBN: 9780470609835 0470609834 0470598794 9780470598795 1282550888 9781282550889 9780470609866 0470609869
OCLC Number: 630689496
Description: 1 online resource (210 pages) : illustrations
Contents: Roar! Get Heard in the Sales and Marketing Jungle; Contents; Chapter 1: The Meeting; Chapter 2: Visiting the V.P.; Chapter 3: Following Up; Chapter 4: The 3,500-Year-Old Process; Chapter 5: The Wise Buyer; Chapter 6: The Cynical Buyer; Chapter 7: The Simple Buyer; Chapter 8: The Disinterested Buyer; Chapter 9: The Referral; Chapter 10: The Sales Call; Epilogue; Summary of ROAR! Concepts; Integrating the ROAR! Approach; Our Inspiration; Acknowledgments; About the Authors; Bonus Chapter and Coupon.
Responsibility: Kevin Daum, with Daniel A. Turner.

Abstract:

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old  Read more...

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