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Le rôle du marketing social axé sur la collectivité en appui au transport actif et durable.

Author: Canada. Transport Canada.
Publisher: [Ottawa, Ont.] : Transports Canada, 2008
Series: Case studies in sustainable transportation, issue paper 60.
Edition/Format:   eBook : Document : National government publication : FrenchView all editions and formats
Database:WorldCat
Summary:
Le présent document de discussion explique la façon dont fonctionne le marketing social communautaire, examine les outils et les approches utilisés, et donne des exemples de programmes où ces techniques ont été appliquées.
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Genre/Form: Electronic books
Livres électroniques
Case studies
Cas, Études de
Material Type: Document, Government publication, National government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Canada. Transport Canada.
OCLC Number: 818084386
Notes: Titre de la couv.
"Programme de dèmonstration en transport urbain"--Couv.
"05/2008"--Couv.
Publié dans le cadre de la Bibliothèque numérique canadienne, la Collection des documents électroniques canadiens et de la Collection des politiques officielles du Canada.
Description: 1 online resource (1 texte électronique (7 p.) :) : ill. en coul., numérique, fichier PDF.
Series Title: Case studies in sustainable transportation, issue paper 60.
Other Titles: Role of community-based social marketing in supporting active and sustainable transportation
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Abstract:

Le présent document de discussion explique la façon dont fonctionne le marketing social communautaire, examine les outils et les approches utilisés, et donne des exemples de programmes où ces techniques ont été appliquées.

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