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The Role of affect in consumer behavior : emerging theories and applications

Author: Robert A Peterson; Wayne D Hoyer; William R Wilson; University of Texas at Austin. College of Business Administration.; IC² Institute.
Publisher: Lexington, Mass. : Lexington Books, ©1986.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Kongress
Congresses
Congrès
Additional Physical Format: Online version:
Role of affect in consumer behavior.
Lexington, Mass. : Lexington Books, ©1986
(OCoLC)756467057
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Robert A Peterson; Wayne D Hoyer; William R Wilson; University of Texas at Austin. College of Business Administration.; IC² Institute.
ISBN: 0669128740 9780669128741
OCLC Number: 13186525
Notes: Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC² Institute of the University of Texas at Austin.
Description: ix, 196 pages : illustrations ; 24 cm
Responsibility: edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.

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