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The role of design in international competitiveness

Author: D O Ughanwa; Michael J Baker
Publisher: London ; New York : Routledge, 1989.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Discusses the role of design in business success and suggests ways in which both design and its management can be improved.

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Additional Physical Format: Online version:
Ughanwa, D.O., 1945-
Role of design in international competitiveness.
London ; New York : Routledge, 1989
(OCoLC)648189527
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: D O Ughanwa; Michael J Baker
ISBN: 0415000130 9780415000130
OCLC Number: 18520754
Notes: "Based largely on the doctoral dissertation of Davidson Ughanwa written ... at the University of Strathclyde between 1983-86"--Preface.
Includes indexes.
Description: 375 pages : illustrations ; 23 cm
Contents: 1. The British Disease - An Examination of Factors Underlying the Decline of British Competitiveness in World Markets 2. Price and Value 3. Taking Stock 4. The Characteristics of Commercially Successful Firms 5. Sharpening the Competitive Edge 6. Design: Meaning and Application 7. Improving Competitiveness Through Design Management 8. A Model of the Role of Design in International Competitiveness.
Responsibility: D.O. Ughanwa and M.J. Baker.
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