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The role of emotions in preventative health communication

Author: Jessica Gall Myrick
Publisher: Lanham : Lexington Books, [2015]
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Myrick, Jessica Gall, 1984-
Role of emotions in preventative health communication.
Lanham, Maryland : Lexington Books, [2015]
(DLC) 2015024055
(OCoLC)911255242
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jessica Gall Myrick
ISBN: 9780739191484 0739191489
OCLC Number: 919124351
Description: 1 online resource (xxvii, 283 pages)
Contents: Introduction : emotions and preventative health communication --
Theoretical foundations --
Fear --
Guilt --
Anger --
Sadness --
Humor --
Pride --
Interest --
Hope --
Elevation --
Health campaigns --
Health journalism --
Health information seeking --
Ehealth --
Conclusion : future directions for research on emotions and prevention-focused health messages.
Responsibility: Jessica Gall Myrick.

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Jessica Gall Myrick takes us on a useful tour of various emotions and deftly applies available research to understanding how people engage health-related messages. As a researcher herself, she is Read more...

 
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