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The role of emotions in preventative health communication

Author: Jessica Gall Myrick
Publisher: Lanham : Lexington Books, [2015]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor's office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Myrick, Jessica Gall, 1984-
Role of emotions in preventative health communication.
Lanham, Maryland : Lexington Books, [2015]
(DLC) 2015024055
(OCoLC)911255242
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jessica Gall Myrick
ISBN: 9780739191484 0739191489
OCLC Number: 919124351
Description: 1 online resource (xxvii, 283 pages)
Contents: Introduction : emotions and preventative health communication --
Theoretical foundations --
Fear --
Guilt --
Anger --
Sadness --
Humor --
Pride --
Interest --
Hope --
Elevation --
Health campaigns --
Health journalism --
Health information seeking --
Ehealth --
Conclusion : future directions for research on emotions and prevention-focused health messages.
Responsibility: Jessica Gall Myrick.

Abstract:

Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor's office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions--both positive and negative--in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages. -- Provided by publisher.

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Jessica Gall Myrick takes us on a useful tour of various emotions and deftly applies available research to understanding how people engage health-related messages. As a researcher herself, she is Read more...

 
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