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The role of research in advertising : a discussion

Author: Simon McCallRoger BarlowMarion CrookeJo LaneFirst Light Video Publishing.All authors
Publisher: Venice, CA : First Light Video Pub., [199-]
Series: Master classes in the media arts.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Experts in the field of advertising debate the opportunities and problems that arise when a "creative idea" for advertising a product is researched.
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Genre/Form: Television commercials
Short films
Promotional materials
Nonfiction films
Advertisements
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Simon McCall; Roger Barlow; Marion Crooke; Jo Lane; First Light Video Publishing.; Australian Film, Television & Radio School.; Melbourne Art Directors Club.
OCLC Number: 70875655
Performer(s): Panelists, Simon McCall, Roger Barlow.
Description: 1 videodisc (36 min.) : sound, color with black and white sequences ; 4 3/4 in.
Details: DVD.
Series Title: Master classes in the media arts.
Responsibility: AFTRS Australian Film Television & Radio School presents ; Melbourne Art Directors Club ; producer, Marion Crooke ; director, Jo Lane.

Abstract:

Experts in the field of advertising debate the opportunities and problems that arise when a "creative idea" for advertising a product is researched.

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