RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 227574780 LA English T1 The Routledge companion to creativity A1 Rickards, Tudor., Runco, Mark A., Moger, Susan., PB Routledge PP London; New York YR 2009 SN 9780415773171 0415773172 9780203888841 0203888847 AB "Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions." "Comprising articles written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective."--Jacket.