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The Routledge companion to the future of marketing

Autor: Luiz Moutinho
Editorial: London ; New York : Routledge, Taylor & Francis Group, 2014.
Serie: Routledge companions in business, management and accounting.
Edición/Formato:   Libro : Inglés (eng) : 1 EditionVer todas las ediciones y todos los formatos
Base de datos:WorldCat
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Género/Forma: Forecasts
Tipo de documento: Libro/Texto
Todos autores / colaboradores: Luiz Moutinho
ISBN: 9780415625920 0415625920
Número OCLC: 852488367
Descripción: xxxi, 470 pages : illustrations ; 25 cm
Contenido: Introduction --
Toward a new marketing paradigm --
New philosophical paradigms in marketing : from amoral consumerism to axiological societing --
Restoring justice : an examination in the marketing context --
Process based marketing management --
Future of theorizing in marketing : increasing contribution by bridging theory and practice --
Biomarketing : an emerging paradigm linking neuroscience,endocrinology, and genetics to buyer-seller behavior --
Neurophilosophy of explanation in consumer research --
Autobiographical episodes, semantic memories and branding --
Looking at vision : eye/face/head tracking of consumers for improved marketing decisions --
Evaluating customer relationships : current and future challenges --
Unconventional marketing : from guerrilla to consumer made --
Social media : past, present, and future --
Brand engagement --
Branding in the age of digital connectivity --
The future of pricing in the digital era --
Computer human interaction --
The slogan validator : the application of human-computer interface --
Memes, memetics and marketing : a state of the art review and a lifecycle model of meme management in advertising --
Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research --
The future applications of agent-based modeling in marketing --
Genetic, memetic and electromagnetism-like algorithms : applications in marketing --
Futures research insights and methods --
Conclusion.
Título de la serie: Routledge companions in business, management and accounting.
Responsabilidad: (edited by) Luiz Moutinho, Enrique Bigné and Ajay K. Manrai.
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Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are Leer más

 
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