コンテンツへ移動
The Routledge companion to the future of marketing 資料のプレビュー
閉じる資料のプレビュー
確認中…

The Routledge companion to the future of marketing

著者: Luiz Moutinho
出版: London ; New York : Routledge, Taylor & Francis Group, 2014.
シリーズ: Routledge companions in business, management and accounting.
エディション/フォーマット:   book_printbook : English : 1 editionすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Every discipline needs to be re-examined in its fundamentals, given the huge impact of twenty-first-century globalization and technology on our global market, economy and society. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing  続きを読む
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ジャンル/形式: Forecasts
ドキュメントの種類: 図書
すべての著者/寄与者: Luiz Moutinho
ISBN: 9780415625920 0415625920
OCLC No.: 852488367
物理形態: xxxi, 470 pages : illustrations ; 25 cm.
コンテンツ: Introduction --
Toward a new marketing paradigm --
New philosophical paradigms in marketing : from amoral consumerism to axiological societing --
Restoring justice : an examination in the marketing context --
Process-based marketing management --
Future of theorizing in marketing : increasing contribution by bridging theory and practice --
Biomarketing : an emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior --
Neurophilosophy of explanation in economic psychology : an exposition in terms of neuro-behavioral decision systems --
Autobiographical episodes, semantic memories and branding --
Looking at vision : eye/face/head tracking of consumers for improved marketing decisions --
Evaluating customer relationships : current and future challenges --
Unconventional marketing : from guerrilla to consumer made --
Social media : past, present, and future --
Brand engagement --
Branding in the age of digital connectivity --
The future of pricing in the digital era --
Human-computer interaction --
The slogan validator : the application of human-computer interface --
Memes, memetics and marketing : a state-of-the-art review and a lifecycle model of meme management in advertising --
Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research --
The future applications of agent-based modeling in marketing --
Genetic, memetic and electromagnetism-like algorithms : applications in marketing --
Futures research insights and methods.
シリーズタイトル: Routledge companions in business, management and accounting.
責任者: edited by Luiz Moutinho, Enrique Bigné and Ajay K. Manrai.
その他の情報:

概要:

Every discipline needs to be re-examined in its fundamentals, given the huge impact of twenty-first-century globalization and technology on our global market, economy and society. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

レビュー

編集者のレビュー

出版社によるあらすじ

Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are 続きを読む

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!

類似資料

関連件名:(4)

この資料を含むリスト (2)

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


Primary Entity

<http://www.worldcat.org/oclc/852488367> # The Routledge companion to the future of marketing
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "852488367" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://id.worldcat.org/fast/1010199> ; # Marketing--Forecasting
    schema:about <http://experiment.worldcat.org/entity/work/data/1775154004#Topic/marketing_forecasting> ; # Marketing--Forecasting
    schema:about <http://id.worldcat.org/fast/1159816> ; # Twenty-first century
    schema:about <http://experiment.worldcat.org/entity/work/data/1775154004#Topic/twenty_first_century> ; # Twenty-first century
    schema:about <http://dewey.info/class/658/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1775154004#Topic/business_and_management> ; # Business and Management
    schema:bookEdition "1 edition." ;
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2014" ;
    schema:description "Introduction -- Toward a new marketing paradigm -- New philosophical paradigms in marketing : from amoral consumerism to axiological societing -- Restoring justice : an examination in the marketing context -- Process-based marketing management -- Future of theorizing in marketing : increasing contribution by bridging theory and practice -- Biomarketing : an emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior -- Neurophilosophy of explanation in economic psychology : an exposition in terms of neuro-behavioral decision systems -- Autobiographical episodes, semantic memories and branding -- Looking at vision : eye/face/head tracking of consumers for improved marketing decisions -- Evaluating customer relationships : current and future challenges -- Unconventional marketing : from guerrilla to consumer made -- Social media : past, present, and future -- Brand engagement -- Branding in the age of digital connectivity -- The future of pricing in the digital era -- Human-computer interaction -- The slogan validator : the application of human-computer interface -- Memes, memetics and marketing : a state-of-the-art review and a lifecycle model of meme management in advertising -- Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research -- The future applications of agent-based modeling in marketing -- Genetic, memetic and electromagnetism-like algorithms : applications in marketing -- Futures research insights and methods."@en ;
    schema:description "Every discipline needs to be re-examined in its fundamentals, given the huge impact of twenty-first-century globalization and technology on our global market, economy and society. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge."@en ;
    schema:editor <http://viaf.org/viaf/92317482> ; # Luiz Moutinho
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1775154004> ;
    schema:genre "Forecasts"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1775154004#Series/routledge_companions_in_business_management_and_accounting> ; # Routledge companions in business, management and accounting.
    schema:name "The Routledge companion to the future of marketing"@en ;
    schema:productID "852488367" ;
    schema:workExample <http://worldcat.org/isbn/9780415625920> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/852488367> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1775154004#Series/routledge_companions_in_business_management_and_accounting> # Routledge companions in business, management and accounting.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/852488367> ; # The Routledge companion to the future of marketing
    schema:name "Routledge companions in business, management and accounting." ;
    schema:name "Routledge companions in business, management and accounting" ;
    .

<http://experiment.worldcat.org/entity/work/data/1775154004#Topic/business_and_management> # Business and Management
    a schema:Intangible ;
    schema:name "Business and Management"@en ;
    .

<http://id.worldcat.org/fast/1010199> # Marketing--Forecasting
    a schema:Intangible ;
    schema:name "Marketing--Forecasting"@en ;
    .

<http://id.worldcat.org/fast/1159816> # Twenty-first century
    a schema:Intangible ;
    schema:name "Twenty-first century"@en ;
    .

<http://viaf.org/viaf/92317482> # Luiz Moutinho
    a schema:Person ;
    schema:familyName "Moutinho" ;
    schema:givenName "Luiz" ;
    schema:name "Luiz Moutinho" ;
    .

<http://worldcat.org/isbn/9780415625920>
    a schema:ProductModel ;
    schema:isbn "0415625920" ;
    schema:isbn "9780415625920" ;
    .


Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.