ข้ามไปที่เนือ้หา
The Routledge companion to the future of marketing แสดงตัวอย่างรายการนี้
ปิดแสดงตัวอย่างรายการนี้
ตรวจสอบ...

The Routledge companion to the future of marketing

ผู้แต่ง: Luiz Moutinho
สำนักพิมพ์: London ; New York : Routledge, Taylor & Francis Group, 2014.
ชุด: Routledge companions in business, management and accounting.
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษ : 1 editionดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
Every discipline needs to be re-examined in its fundamentals, given the huge impact of twenty-first-century globalization and technology on our global market, economy and society. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing  อ่านมากขึ้น…
คะแนน:

(ยังไม่ให้คะแนน) 0 กับความคิดเห็น - เป็นคนแรก

หัวเรื่อง
เพิ่มเติมเช่นนี้

 

ค้นหาสำเนาในห้องสมุด

&AllPage.SpinnerRetrieving; ค้นหาห้องสมุดที่มีรายการนี้

รายละเอียด

ประเภท/แบบฟอร์ม Forecasts
ประเภทของเอกสาร: หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Luiz Moutinho
ISBN: 9780415625920 0415625920
OCLC Number: 852488367
คำอธิบาย: xxxi, 470 pages : illustrations ; 25 cm.
สารบัญ: Introduction --
Toward a new marketing paradigm --
New philosophical paradigms in marketing : from amoral consumerism to axiological societing --
Restoring justice : an examination in the marketing context --
Process-based marketing management --
Future of theorizing in marketing : increasing contribution by bridging theory and practice --
Biomarketing : an emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior --
Neurophilosophy of explanation in economic psychology : an exposition in terms of neuro-behavioral decision systems --
Autobiographical episodes, semantic memories and branding --
Looking at vision : eye/face/head tracking of consumers for improved marketing decisions --
Evaluating customer relationships : current and future challenges --
Unconventional marketing : from guerrilla to consumer made --
Social media : past, present, and future --
Brand engagement --
Branding in the age of digital connectivity --
The future of pricing in the digital era --
Human-computer interaction --
The slogan validator : the application of human-computer interface --
Memes, memetics and marketing : a state-of-the-art review and a lifecycle model of meme management in advertising --
Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research --
The future applications of agent-based modeling in marketing --
Genetic, memetic and electromagnetism-like algorithms : applications in marketing --
Futures research insights and methods.
ชื่อชุด: Routledge companions in business, management and accounting.
ความรับผิดชอบ: edited by Luiz Moutinho, Enrique Bigné and Ajay K. Manrai.
ข้อมูลเพิ่มเติม

บทคัดย่อ:

Every discipline needs to be re-examined in its fundamentals, given the huge impact of twenty-first-century globalization and technology on our global market, economy and society. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

รีวิว

ความคิดเห็นของบรรณาธิการ

สรุปความของสำนักพิมพ์

Every discipline needs to be reexamined in its fundamentals, given the huge impact of 21st century globalization and technology on our global market, economy and society. Those of us in marketing are อ่านมากขึ้น…

 
ความคิดเห็นผู้ที่ใช้งาน
กำลังค้นคืน รีวิว GoodReads…
ค้นคืน DOGObooks บทวิจารณ์

แท็ก

เป็นคนแรก.

รายการคล้ายกัน

หัวเรื่องที่เกี่ยวข้อง:(4)

บัญชีรายชื่อผู้ใช้พร้อมกับรายการนี้ (2)

  • SBF2014(114 รายการ)
    โดย zkoen ปรับปรุง ประมาณ 2 สัปดาห์ที่ผ่านมา
  • social neuroscience-3(500 รายการ)
    โดย ilovetopcat ปรับปรุง 2013-12-08
ยืนยันคำขอนี้

คุณอาจะร้องขอรายการนี้แล้. โปรดเลือก ตกลง ถ้าคุณต้องการดำเนินการคำขอนี้ต่อไป.

เชิ่อมโยงข้อมูล


Primary Entity

<http://www.worldcat.org/oclc/852488367> # The Routledge companion to the future of marketing
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "852488367" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://id.worldcat.org/fast/1010199> ; # Marketing--Forecasting
    schema:about <http://experiment.worldcat.org/entity/work/data/1775154004#Topic/marketing_forecasting> ; # Marketing--Forecasting
    schema:about <http://id.worldcat.org/fast/1159816> ; # Twenty-first century
    schema:about <http://experiment.worldcat.org/entity/work/data/1775154004#Topic/twenty_first_century> ; # Twenty-first century
    schema:about <http://dewey.info/class/658/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1775154004#Topic/business_and_management> ; # Business and Management
    schema:bookEdition "1 edition." ;
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2014" ;
    schema:description "Introduction -- Toward a new marketing paradigm -- New philosophical paradigms in marketing : from amoral consumerism to axiological societing -- Restoring justice : an examination in the marketing context -- Process-based marketing management -- Future of theorizing in marketing : increasing contribution by bridging theory and practice -- Biomarketing : an emerging paradigm linking neuroscience, endocrinology, and genetics to buyer-seller behavior -- Neurophilosophy of explanation in economic psychology : an exposition in terms of neuro-behavioral decision systems -- Autobiographical episodes, semantic memories and branding -- Looking at vision : eye/face/head tracking of consumers for improved marketing decisions -- Evaluating customer relationships : current and future challenges -- Unconventional marketing : from guerrilla to consumer made -- Social media : past, present, and future -- Brand engagement -- Branding in the age of digital connectivity -- The future of pricing in the digital era -- Human-computer interaction -- The slogan validator : the application of human-computer interface -- Memes, memetics and marketing : a state-of-the-art review and a lifecycle model of meme management in advertising -- Confirmatory tetrad analysis as a tool to decide between the formative/reflective nature of constructs in marketing and management research -- The future applications of agent-based modeling in marketing -- Genetic, memetic and electromagnetism-like algorithms : applications in marketing -- Futures research insights and methods."@en ;
    schema:description "Every discipline needs to be re-examined in its fundamentals, given the huge impact of twenty-first-century globalization and technology on our global market, economy and society. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge."@en ;
    schema:editor <http://viaf.org/viaf/92317482> ; # Luiz Moutinho
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1775154004> ;
    schema:genre "Forecasts"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/1775154004#Series/routledge_companions_in_business_management_and_accounting> ; # Routledge companions in business, management and accounting.
    schema:name "The Routledge companion to the future of marketing"@en ;
    schema:productID "852488367" ;
    schema:workExample <http://worldcat.org/isbn/9780415625920> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/852488367> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1775154004#Series/routledge_companions_in_business_management_and_accounting> # Routledge companions in business, management and accounting.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/852488367> ; # The Routledge companion to the future of marketing
    schema:name "Routledge companions in business, management and accounting." ;
    schema:name "Routledge companions in business, management and accounting" ;
    .

<http://experiment.worldcat.org/entity/work/data/1775154004#Topic/business_and_management> # Business and Management
    a schema:Intangible ;
    schema:name "Business and Management"@en ;
    .

<http://id.worldcat.org/fast/1010199> # Marketing--Forecasting
    a schema:Intangible ;
    schema:name "Marketing--Forecasting"@en ;
    .

<http://id.worldcat.org/fast/1159816> # Twenty-first century
    a schema:Intangible ;
    schema:name "Twenty-first century"@en ;
    .

<http://viaf.org/viaf/92317482> # Luiz Moutinho
    a schema:Person ;
    schema:familyName "Moutinho" ;
    schema:givenName "Luiz" ;
    schema:name "Luiz Moutinho" ;
    .

<http://worldcat.org/isbn/9780415625920>
    a schema:ProductModel ;
    schema:isbn "0415625920" ;
    schema:isbn "9780415625920" ;
    .


Content-negotiable representations

Close Window

กรุณาลงชื่อเข้าสู่ระบบ WorldCat 

ยังไม่มีบัญชีผู้ใช้? คุณสามารถสร้างได้อย่างง่ายดาย สร้างบัญชีผู้ใช้ฟรี.