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Routledge handbook of public diplomacy

Author: Nancy Snow; Philip M Taylor; Annenberg School of Communications (University of Southern California). Center on Public Diplomacy.
Publisher: New York : Routledge, 2009.
Series: Routledge international handbooks.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This handbook provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world.
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Genre/Form: Electronic books
Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Print version:
Routledge handbook of public diplomacy.
New York : Routledge, 2009
(DLC) 2008012605
(OCoLC)214282526
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nancy Snow; Philip M Taylor; Annenberg School of Communications (University of Southern California). Center on Public Diplomacy.
ISBN: 9780203891520 020389152X
OCLC Number: 276272515
Notes: "Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California."
Description: 1 online resource (xx, 382 pages) : illustrations.
Contents: 1. Rethinking Public Diplomacy --
2. Public Diplomacy and Strategic Communications --
Part 1. The Context of Public Diplomacy --
3. Public Diplomacy before Gullion: The Evolution of a Phrase --
4. Public Diplomacy as Loss of World Authority --
5. Public Opinion and Power --
6. Exchange Programs and Public Diplomacy --
7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy --
Part 2. Public Diplomacy Applications --
8. Operationalizing Public Diplomacy --
9. Between "Take-offs" and "Crash Landings": Situational Aspects of Public Diplomacy --
10. Mapping out a Spectrum of Public Diplomacy Initiatives: Information and Relational Communication Frameworks --
11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy --
Part 3. Public Diplomacy Management: Image, Influence, and Persuasion --
12. Public Diplomacy in International Conflicts: A Social Influence Analysis --
13. Credibility and Public Diplomacy --
14. The Culture Variable in the Influence Equation --
15. Military Psychological Operations as Public Diplomacy --
Part 4. State and Non-State Actors in Public Diplomacy --
16. American Business and Its Role in Public Diplomacy --
17. The Public Diplomat: A First Person Account --
18. The Case for Localized Public Diplomacy --
19. The Distinction Between Public Affairs and Public Diplomacy --
20. Valuing Exchange of Persons in Public Diplomacy --
Part 5. Global Approaches to Public Diplomacy --
21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK --
22. German Public Diplomacy: The Dialogue of Cultures --
23. Origin and Development of Japan's Public Diplomacy --
24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century --
25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management --
26. Australian Public Diplomacy --
Part 6. Advancing Public Diplomacy Studies --
27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War --
28. Ethics and Social Issues in Public Diplomacy --
29. Noopolitik: A New Paradigm for Public Diplomacy.
Series Title: Routledge international handbooks.
Responsibility: edited by Nancy Snow, Philip M. Taylor.
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Abstract:

Offers an overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and  Read more...

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"Snow, Taylor and a distinguished group of scholars have produced the definitive sourcebook on one of the most important subjects of our time. This collection offers a highly readable and Read more...

 
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