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Routledge handbook of sports sponsorship : successful strategies

Author: Alain Ferrand; Luiggino Torrigiani; Andreu Camps
Publisher: London ; New York : Routledge, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ferrand, Alain, 1952-
Routledge handbook of sports sponsorship.
London ; New York : Routledge, 2007
(DLC) 2006017953
(OCoLC)70149217
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alain Ferrand; Luiggino Torrigiani; Andreu Camps
ISBN: 9780203967829 0203967828
OCLC Number: 84839716
Language Note: Translated from the French.
Description: 1 online resource (viii, 278 pages) : illustrations
Contents: Principles of sponsorship management --
Legal approach to sporting events --
Strategic and operational sponsorship implementation --
Contracts associated with events --
Case study : 'Perrier Fluo beach volley experience.'
Other Titles: Sports et Sponsoring.
Responsibility: Alain Ferrand, Luiggino Torrigiani and Andreu Camps i Povill ; translated by Pierre François Lalonde and Elizabeth Christopherson.
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Abstract:

Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical  Read more...

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