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The Routledge handbook of strategic communication

Author: Derina Rhoda Holtzhausen; Ansgar Zerfass
Publisher: New York ; London : Routledge, 2015.
Series: Routledge handbooks.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Holtzhausen, Derina.
Routledge Handbook of Strategic Communication.
Hoboken : Taylor and Francis, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Derina Rhoda Holtzhausen; Ansgar Zerfass
ISBN: 9781136207129 1136207120
OCLC Number: 896794723
Notes: 36 Social Media and Strategic Communication: An Examination of Theory and Practice in Communication Research.
Description: 1 online resource (xxiv, 596 pages) : illustrations.
Contents: Cover; Half Title; Title Page; Copyright Page; Table of Contents; Contributors; Introduction; Part I Conceptual Foundations of Strategic Communication; 1 Strategic Communication: Opportunities and Challenges of the Research Area; 2 (Re- )Reading Clausewitz: The Strategy Discourse and its Implications for Strategic Communication.; 3 The Strategic Turn in Communication Science: On the History and Role of Strategy in Communication Science from Ancient Greece Until the Present Day; 4 Strategic Communication and the Public Sphere From a European Perspective. 5 Dewey, the Public Sphere, and Strategic Communication6 Strategic Communication in a Networked World: Integrating Network and Communication Theories in the Context of Government to Citizen Communication; 7 Contextual Distortion: Strategic Communication Versus the Networked Nature of Nearly Everything; 8 Social Theories for Strategic Communication; Part II Institutional and Organizational Dimensions; 9 Strategic Communication as Institutional Work; 10 Cultural Influences on Strategic Communication; 11 Strategic Communication: The Role of Polyphony in Management Team Meetings. 12 Strategy as Communicational Practice in Organizations13 Good Governance and Strategic Communication: A Communication Capital Approach; 14 Adopting an Entrepreneurial Perspective in the Study of Strategic Communication; 15 The Role of Communication Executives in Strategy and Strategizing; 16 Organizational Goals and Communication Objectives in Strategic Communication; Part III Implementing Strategic Communication; 17 A Theoretical Framework for Strategic Communication Messaging; 18 Framing as a Strategic Persuasive Message Tactic. 19 Image Repair Theory in the Context of Strategic Communication20 Images With Messages: A Semiotic Approach to Identifying and Decoding Strategic Visual Communication; 21 Relationship Cultivation Strategies in Strategic Communication; 22 Strategic Communication in Participatory Culture: From One- and Two-Way Communication to Participatory Communication Through Social Media; Part IV Domains of Practice; 23 Institutionalization in Public Relations: Another Step in Examining its Place in Strategic Communication; 24 Strategy in Advertising; 25 The Strategic Context of Political Communication. 26 Communicating Strategically in Government27 Strategic Health Communication: Theory- and Evidence-Based Campaign Development; 28 Strategic Activism for Democratization and Social Change; 29 Strategic Dimensions of Public Diplomacy; 30 Strategic Communication Practice of International Nongovernmental Organizations; 31 Terrorism as Strategic Communication; 32 Strategic Intent and Crisis Communication: The Emergence of a Field; 33 Crisis Communication and Improvisation in a Digital Age; 34 Strategizing Risk Communication; 35 Strategic Communication During Change.
Series Title: Routledge handbooks.
Responsibility: edited by Derina Holtzhausen and Ansgar Zerfass.

Abstract:

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: Conceptual foundations, Institutional and organizational dimensions, Implementing strategic communication, and Domains.

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