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The Routledge handbook of tourism marketing

Author: Scott McCabe
Publisher: New York : Routledge, Taylor & Francis Group, 2014.
Series: Routledge handbooks.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex  Read more...
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Scott McCabe
ISBN: 9780415597036 041559703X 1315858266 9781315858265
OCLC Number: 846889730
Description: xxii, 575 pages ; 26 cm.
Contents: 1 Introduction / Scott McCabe --
PART 1 Tourism marketing theory: paradigms and perspectives --
2 Linking service-dominant logic to destination marketing / Xiang (Robert) Li --
3 A framework for dramatizing interactions for enhanced tourist experience value / Nina K. Prebensen --
PART 2 Macromarketing and tourism --
4 Sustainability and marketing for responsible tourism / Jackie Clarke, Rebecca Hawkins and Victoria Waligo --
5 The application of social marketing to tourism / Gareth Shaw, Stewart Barr and Julie Wooler --
6 Tourism and public relations: a complex relationship? / Jacquie L'Etang and Jairo Lugo-Ocando --
7 Discourse and power in tourism communications / Robert Caruana --
8 The semiotics of tourism marketing / Richard Tresidder --
PART 3 Strategic issues in tourism --
9 Towards an experiential approach in tourism studies / Wided Batat and Isabelle Frochot --
10 Experience, co-creation and technology: issues, challenges and trends tor technology enhanced tourism experiences / Barbara Neuhofer and Dimitrios Buhalis --
11 Brand experience in tourism in the Internet age / Anthony Foley, John Fahy and Anne-Marie Ivers --
12 Collaboration marketing --
Alan Fyall --
13 Customer satisfaction in tourism: the search for the Holy Grail / Clare Foster. PART 4 Advances in tourism marketing research --
14 Advanced analytical methods in tourism marketing research: usage patterns and recommendations / Josef Mazanec [and others] --
15 Market segmentation approaches in tourism / Sara Dolnicar --
16 Determining what works, what doesn't and why: evaluating tourism marketing campaigns / Stephen Pratt --
17 Archetype enactments in travellers' stories about places: theory and advances in positivistic and qualitative methods / Arch G. Woodside, Karlan Muniz and Suresh Sood --
18 Destination confusion: a photo elicitation study on brand confusion in tourism destinations / Pisuda Sangsue --
PART 5 Tourist consumer behaviour --
19 Theorizing tourist behaviour / Alain Decrop --
20 Fragmenting tourism: niche tourists / Michael O'Regan --
21 Searching the travel network / Zheng Xiang, Yeongbae Choe and Daniel R. Fesenmaier --
22 Dynamics of tourists' decision-making: from theory to practice / Antonia Correia, Metin Kozak and Manuel Tao --
23 Tourist destination choice: a review and critical evaluation of preference estimation methods in tourism marketing research / Chunxiao Li --
PART 6 Micro-marketing issues in tourism --
24 Service design: co-creating meaningful experiences with customers / Marc Stickdorn. 25 Contextualizing the past, conceptualizing the future: tourism distribution and the impact of ICTs / Andrew J. Spencer and Dimitrios Buhalis --
26 Pricing as a strategic marketing tool / Anita Fernandez-Young --
21 Revenue management in tourism / Una McMahon-Beattie and Ian Yeoman --
28 Staying close to the self-service traveller: managing customer relationships in the era of self-service technologies / Rosemary Stockdale --
29 Marketing communications in tourism: a review and assessment ot research priorities / Scott McCabe and Clear Foster --
PART 7 Destination marketing and branding issues --
30 Key issues in destination brand management / Nigel Morgan and Annette Pritchard --
31 Capacity for co-creation among destination marketing organizations / Iis Tussyadiah and Florian Zach --
32 'Living the brand': the evangelical experiences of seasonal snowsport workers / Shelagh Ferguson and Amy Bourke --
33 Determinants and outcomes of tourists' emotional responses: towards an integrative model for destination brands / Sameer Hosany and Girish Prayag --
34 Post-disaster recovery marketing for tourist destinations / Gabby Walters and Judith Mair --
PART 8 Social and digital media marketing issues in tourism --
35 Challenges of tourism marketing in the digital, global economy / Simon Hudson. 36 Premises and promises of social media marketing in tourism / Ulrike Gretzel and Kyung-Hyan Yoo --
37 Foundations ot search engine marketing for tourist destinations / Zheng Xiang, Bing Pan and Daniel R. Fesenmaier --
38 Virtual communities: online blogs as a marketing tool / Carmela Bosangit --
39 Tourism marketing goes mobile: smartphones and the consequences tor tourist experiences / Scott McCabe, Clare Foster, Chunxiao Li and Bhanu Nanda --
PART 9 Reflections --
40 Tourism marketing from 1990-2010: two decades and a new paradigm / Daniel R. Fesenmaier and Zheng Xiang --
41 Futurecasting the tourism marketplace / Luiz Moutinho, Ronnie Ballantyne and Shirley Rate.
Series Title: Routledge handbooks.
Responsibility: edited by Scott McCabe.

Abstract:

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"--

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"The scope and coverage of contemporary marketing issues with different perspectives makes the Handbook very unique in that it crosses not only disciplinary boundaries with critical and latest Read more...

 
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