skip to content
Rubies in the orchard : how to uncover the hidden gems in your business Preview this item
ClosePreview this item
Checking...

Rubies in the orchard : how to uncover the hidden gems in your business

Author: Lynda Resnick; Francis Wilkinson
Publisher: New York : Doubleday, ©2009.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lynda Resnick; Francis Wilkinson
ISBN: 9780385525787 0385525788
OCLC Number: 231162843
Notes: "The POM Queen's secrets to building brands and marketing just about anything."--Jacket.
Includes index.
Description: xx, 204 pages, [8] pages of plates : illustrations (chiefly color) ; 22 cm
Contents: An 8,000-year-old overnight sensation --
Selling ice sculptures to Eskimos --
Taking root in the flower business --
The one true copy of Jackie Kennedy's real fake pearls --
Thinking inside the pomegranate --
Thinking inside the volcano --
Eyeballs ain't enough --
Web of wonder (and deceit) --
Green is the new black --
Nurturing brand faith in an age of cynicism.
Responsibility: Lynda Resnick ; with Francis Wilkinson.
More information:

Abstract:

Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/231162843> # Rubies in the orchard : how to uncover the hidden gems in your business
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "231162843" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://id.worldcat.org/fast/1163873> ; # Value
   schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://id.worldcat.org/fast/842262> ; # Business
   schema:about <http://dewey.info/class/658.8/e22/> ;
   schema:bookEdition "1st ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/196163113#Person/wilkinson_francis> ; # Francis Wilkinson
   schema:copyrightYear "2009" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/196163113#Person/resnick_lynda> ; # Lynda Resnick
   schema:datePublished "2009" ;
   schema:description "Lynda Resnick's marketing triumphs read like an encyclopedia of branding. In Rubies in the Orchard, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them."@en ;
   schema:description "An 8,000-year-old overnight sensation -- Selling ice sculptures to Eskimos -- Taking root in the flower business -- The one true copy of Jackie Kennedy's real fake pearls -- Thinking inside the pomegranate -- Thinking inside the volcano -- Eyeballs ain't enough -- Web of wonder (and deceit) -- Green is the new black -- Nurturing brand faith in an age of cynicism."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/196163113> ;
   schema:inLanguage "en" ;
   schema:name "Rubies in the orchard : how to uncover the hidden gems in your business"@en ;
   schema:productID "231162843" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/231162843#PublicationEvent/new_york_doubleday_2009> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/196163113#Agent/doubleday> ; # Doubleday
   schema:url <http://catdir.loc.gov/catdir/toc/ecip0820/2008023167.html> ;
   schema:workExample <http://worldcat.org/isbn/9780385525787> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/231162843> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/196163113#Person/resnick_lynda> # Lynda Resnick
    a schema:Person ;
   schema:familyName "Resnick" ;
   schema:givenName "Lynda" ;
   schema:name "Lynda Resnick" ;
    .

<http://experiment.worldcat.org/entity/work/data/196163113#Person/wilkinson_francis> # Francis Wilkinson
    a schema:Person ;
   schema:familyName "Wilkinson" ;
   schema:givenName "Francis" ;
   schema:name "Francis Wilkinson" ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
   schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1163873> # Value
    a schema:Intangible ;
   schema:name "Value"@en ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/842262> # Business
    a schema:Intangible ;
   schema:name "Business"@en ;
    .

<http://worldcat.org/isbn/9780385525787>
    a schema:ProductModel ;
   schema:isbn "0385525788" ;
   schema:isbn "9780385525787" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.