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Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde

Author: Gwen Kaufmann
Publisher: Wiesbaden : Deutscher Universitats-Verlag / GWV Fachverlage GmbH, Wiesbaden, 2006.
Series: Gabler Edition Wissenschaft
Edition/Format:   eBook : Document : GermanView all editions and formats
Publication:Rückwirkungen von Markentransfers auf die Muttermarke.
Database:WorldCat
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gwen Kaufmann
ISBN: 9783835093300 3835093304
OCLC Number: 315792872
In: Kaufmann, Gwen
Notes: In: Springer-Online.
Description: 1 online resource (Online-Ressource.) : v.: digital.
Series Title: Gabler Edition Wissenschaft
Responsibility: by Gwen Kaufmann.

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