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Rude awakening : the rise, fall, and struggle for recovery of General Motors

Author: Maryann Keller
Publisher: New York : Morrow, ©1989.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
GM was forced to re-examine its management philosophy, realize its limitations, and grapple with an everchanging global marketplace to insure its survival in the '90s.
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Additional Physical Format: Online version:
Keller, Maryann.
Rude awakening.
New York : Morrow, c1989
(OCoLC)654798490
Document Type: Book
All Authors / Contributors: Maryann Keller
ISBN: 0688075274 9780688075279
OCLC Number: 19555682
Description: 275 p. ; 24 cm.
Responsibility: Maryann Keller.

Abstract:

GM was forced to re-examine its management philosophy, realize its limitations, and grapple with an everchanging global marketplace to insure its survival in the '90s.

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