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The rural and regional guide to e-commerce

Author: Robert Parker; F G Papandrea; Rural Industries Research and Development Corporation (Australia)
Publisher: Barton, ACT : Rural Industries Research and Development Corporation, ©2002.
Series: RIRDC publication, no. 02/003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Introduces e-commerce from a rural and regional perspective, and considers its role in non-metropolitan Australia. Includes case studies of businesses operating online, illustarting how numerous rural and regional enterprises have adopted e-commerce.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Parker; F G Papandrea; Rural Industries Research and Development Corporation (Australia)
ISBN: 0642584028 9780642584021
OCLC Number: 223312357
Notes: ANALYTIC.
"Commissioned by the Rural Industries Research and Development Corporation."
"Belonging to the series RIRDC's Internet Guides."
CD-ROM at back is the Telstra BigPond Internet starter kit.
The guide "has been published ... with sponsorship from Telstra Country Wide"--Back cover.
"Published in June 2002"--Title page verso.
Description: xvii, 293 pages : illustrations ; 23 cm + 1 CD-ROM.
Contents: Part I. Introducing e-commerce: 1. The story so far --
Part II. Where e-commerce is today: 2. Gearing up for e-commerce; 3. Play it smart, play it safe; 4. How can I participate in e-commerce? --
Part III. Establishing on e-business: 5. Look before you leap; 6. Taking on e-commerce; 7. Marketing; 8. Customer service and support --
Appendix A. NOIE e-commerce ready reckoner; Appendix B. Internet connection troubleshooting guide; Appendix C. Some useful internet resources; Glossary.
Series Title: RIRDC publication, no. 02/003.
Other Titles: Telstra Bigpond business Internet access kit V7.0B.
Rural and regional guide to electronic commerce
Responsibility: by Robert Parker and Franco Papandrea.

Abstract:

Introduces e-commerce from a rural and regional perspective, and considers its role in non-metropolitan Australia. Includes case studies of businesses operating online, illustarting how numerous rural and regional enterprises have adopted e-commerce.

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