Find a copy in the library
Finding libraries that hold this item...
Details
| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Sanal Kumar Velayudhan |
| ISBN: | 9780761935889 0761935886 |
| OCLC Number: | 163625360 |
| Description: | 249 p. : ill. ; 22 cm. |
| Contents: | Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets. |
| Responsibility: | Sanal Kumar Velayudhan. |
| More information: |
Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Rural marketing : targeting the non-urban consumer".
All user tags (2)
View most popular tags as: tag list
| tag cloud
View most popular tags as:
tag list
| tag cloud
- advertising (by 1 person)
- fashion retail (by 1 person)
- 1 items are tagged withadvertising
- 1 items are tagged withfashion retail
Similar Items
Related Subjects:(3)
User lists with this item (1)
- Advertising(6 items)
by NEiA_Library
