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Rural marketing : targeting the non-urban consumer
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Rural marketing : targeting the non-urban consumer

Author: Sanal Kumar Velayudhan
Publisher: Los Angeles ; London : Response, 2007.
Edition/Format:   Book : English : 2nd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sanal Kumar Velayudhan
ISBN: 9780761935889 0761935886
OCLC Number: 163625360
Description: 249 p. : ill. ; 22 cm.
Contents: Rural marketing : opportunities and challenges --
Profile of the rural market --
Rural consumer --
Researching rural markets --
Value offering --
Communicating in the rural market landscape --
Communication : language and culture --
Operationalizing communication strategy : issues and approaches in media --
Retailer as a route to the rural market --
Haats, Melas and mobile traders --
Access the rural consumer : emerging channels --
A competitive strategy for rural markets.
Responsibility: Sanal Kumar Velayudhan.
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