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Ryanair : revolutionizing the airline industry

Author: BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2006], ©2003.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing-and  Read more...
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Details

Genre/Form: Videorecording
Educational films
Internet videos
Case studies
Additional Physical Format: Original produced:
Ryanair's Cut-Price Route to Riches.
BBC Worldwide Ltd., 2003
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 712798351
Notes: Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on Jan. 27, 2006.
Title from distributor's description.
Description: 1 streaming video file (30 min.) : sound, color, digital
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Ryanair's Success (1:30) --
Ryanair's Cut-Price Route to Riches (4:09) --
Ryanair's Booking and Advertising Methods (3:13) --
Ryanair's Cost-Cutting Methods: Part 1 (6:47) --
Ryanair's Cost-Cutting Methods: Part 2 (5:13) --
Ryanair's Baggage Handling Policy (2:54) --
Ryanair: Profit and Competition (4:48).
Other Titles: Revolutionizing the airline industry
Responsibility: BBC Worldwide Ltd.

Abstract:

In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing-and ancillary revenues as key factors in Ryanair's success. But is it all upside? The program also considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service.

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