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A sabedoria das multidões : [por que muitos são mais inteligentes que alguns e como a inteligência coletiva pode transformar os negócios, a economia, a sociedade e as nações]

Author: James Surowiecki; Alexandre Martins
Publisher: Rio de Janeiro : Editora Record, 2006.
Edition/Format:   Print book : PortugueseView all editions and formats
Summary:
In this book, New Yorker columnist Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. This seemingly counterintuitive notion has major ramifications for how businesses operate, how knowledge is advanced, how  Read more...
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Document Type: Book
All Authors / Contributors: James Surowiecki; Alexandre Martins
ISBN: 850107294X 9788501072948
OCLC Number: 268760225
Language Note: Text in Portuguese.
Notes: Translation of: The wisdom of crowds.
Description: 375 pages ; 23 cm
Other Titles: Wisdom of crowds.
Responsibility: James Surowiecki ; tradução de Alexandre Martins.

Abstract:

In this book, New Yorker columnist Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. This seemingly counterintuitive notion has major ramifications for how businesses operate, how knowledge is advanced, how economies are (or should be) organized and how we live our daily lives. With seemingly boundless erudition and in clear, entertaining prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory to show just how this principle operates in the real world.--From publisher description.

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