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Sales & celebrations : retailing and regional identity in Western New York State, 1920-1940

Author: Sarah Elvins
Publisher: Athens : Ohio University Press, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: History
Additional Physical Format: Online version:
Elvins, Sarah.
Sales & celebrations.
Athens : Ohio University Press, ©2004
(OCoLC)654704059
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sarah Elvins
ISBN: 0821415492 9780821415498
OCLC Number: 54001351
Language Note: Text in English.
Description: xxi, 222 pages : illustrations ; 24 cm
Contents: A region develops --
Downtown retailers and "Main street towns" --
Selling in hub and hinterland --
The "chain store question" and the independent retailer --
The depression and local spending --
Hard times and good times at home.
Other Titles: Sales and celebrations
Responsibility: Sarah Elvins.
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Abstract:

Between the two World Wars, the retail world experienced tremendous changes. This work explains how local traditions and institutions affected the evolution of American consumer culture.  Read more...

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"Sales and Celebrations enriches and complicates the picture of consumer culture... and makes a persuasive argument for the persistent 'power of the local.' " - Liette Gidlow, author of The Big Vote: Read more...

 
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