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Sales growth : five proven strategies from the world's sales leaders

Author: McKinsey and Company.
Publisher: Hoboken, N.J. : John Wiley, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

A comprehensive guide to how companies can drive sales growth Finding growth today can be an enormous challenge for companies in a complex and fast-changing business environment.

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Document Type: Book
All Authors / Contributors: McKinsey and Company.
ISBN: 9781118343517 1118343514
OCLC Number: 773664482
Notes: Includes index.
Description: xviii, 236 pages : illustrations ; 23 cm
Contents: Find growth before your competitors do. Look 10 quarters ahead --
Mine growth beneath the surface --
Find big growth in big data --
Sell the way your customers want. Master multichannel sales --
Power growth through digital sales --
Innovate direct sales --
Invest in partners for mutual profit --
Sell like a local in emerging markets --
Soup up your sales engine. Tune sales operations for growth --
Build a technological advantage in sales --
Focus on your people. Manage performance for growth --
Build sales DNA --
Lead sales growth. Drive growth from the very top --
Make it happen --
Epilogue.
Responsibility: McKinsey & Company [and others].
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Offers very practical guidance to enable sales executives and business leaders to achieve successful sales. (CPO Agenda, July 2012) 'A worthwhile book' (Sales Initiative. November 2012) A nicely Read more...

 
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