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Sales management : concepts, practices, and cases

Autore: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
Editore: New York : McGraw-Hill, ©1986.
Serie: McGraw-Hill series in marketing.
Edizione/Formato:   Libro a stampa : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:

The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales  Per saperne di più…

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Informazioni aggiuntive sul formato: Online version:
Johnson, Eugene M.
Sales management.
New York : McGraw-Hill, ©1986
(OCoLC)891411977
Tipo documento Libro
Tutti gli autori / Collaboratori: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
{0} 0070326371 9780070326378
Numero OCLC: 12237091
Descrizione: xxi, 596 pages : illustrations ; 24 cm.
Titolo della serie: McGraw-Hill series in marketing.
Responsabilità: Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.

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