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Sales management : concepts, practices, and cases

저자: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
출판사: New York : McGraw-Hill, ©1986.
시리즈: McGraw-Hill series in marketing.
판/형식:   Print book : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:

The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales  더 읽기…

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상세정보

추가적인 물리적 형식: Online version:
Johnson, Eugene M.
Sales management.
New York : McGraw-Hill, ©1986
(OCoLC)891411977
문서 형식:
모든 저자 / 참여자: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
ISBN: 0070326371 9780070326378
OCLC 번호: 12237091
설명: xxi, 596 pages : illustrations ; 24 cm.
일련 제목: McGraw-Hill series in marketing.
책임: Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.

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