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Sales management : concepts, practices, and cases

Autor: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
Editora: New York : McGraw-Hill, ©1986.
Séries: McGraw-Hill series in marketing.
Edição/Formato   Imprimir livro : InglêsVer todas as edições e formatos
Resumo:

The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales  Ler mais...

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Detalhes

Formato Físico Adicional: Online version:
Johnson, Eugene M.
Sales management.
New York : McGraw-Hill, ©1986
(OCoLC)891411977
Tipo de Documento Livro
Todos os Autores / Contribuintes: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
ISBN: 0070326371 9780070326378
Número OCLC: 12237091
Descrição: xxi, 596 pages : illustrations ; 24 cm.
Título da Série: McGraw-Hill series in marketing.
Responsabilidade: Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.

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