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Sales management : concepts, practices, and cases

Author: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
Publisher: New York : McGraw-Hill, ©1986.
Series: McGraw-Hill series in marketing.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales  Read more...

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Additional Physical Format: Online version:
Johnson, Eugene M.
Sales management.
New York : McGraw-Hill, ©1986
(OCoLC)891411977
Document Type: Book
All Authors / Contributors: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
ISBN: 0070326371 9780070326378
OCLC Number: 12237091
Description: xxi, 596 pages : illustrations ; 24 cm.
Series Title: McGraw-Hill series in marketing.
Responsibility: Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing.

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