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Sales management : concepts, practices, and cases

Author: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
Publisher: New York : McGraw-Hill, 1989
Series: McGraw-Hill series in marketing
Edition/Format:   Print book : English : 4. prView all editions and formats
Database:WorldCat
Summary:

The authors emphasise the dynamic nature of sales management and its need to function in a constantly changing environment. Topics covered include, the personal selling function, planning the sales  Read more...

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Document Type: Book
All Authors / Contributors: Eugene M Johnson; David L Kurtz; Eberhard E Scheuing
ISBN: 0070326371 9780070326378 0071005048 9780071005043
OCLC Number: 464160086
Notes: Med Litteraturhenvisninger
Description: 596 s. : ill.
Series Title: McGraw-Hill series in marketing
Responsibility: Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing

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