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Sales promotion : concepts, methods, and strategies

Author: Robert C Blattberg; Scott A Neslin
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1990.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Blattberg, Robert C., 1942-
Sales promotion.
Englewood Cliffs, N.J. : Prentice Hall, ©1990
(OCoLC)755462224
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert C Blattberg; Scott A Neslin
ISBN: 0137881673 9780137881673 013442302X 9780134423029
OCLC Number: 20635074
Description: xiii, 513 pages : illustrations ; 24 cm
Responsibility: Robert C. Blattberg, Scott A. Neslin.

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